30 Material Marketing Stats You Ought To Know

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Material continues to rule most marketing techniques, and there is evidence to support my assertion.

Put simply, material marketing is an important aspect of any digital marketing technique, whether you’re running a small regional company or a big multinational corporation.

After all, content is indisputably the really lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has actually effectively become optimized content marketing as Google demands and rewards businesses that produce content demonstrating Proficiency, Authority, and Trustworthiness to the advantage of their customers.

Content marketing involves creating and sharing valuable, pertinent, amusing, and constant material in numerous text-based, video, and audio formats.

The primary focus needs to be on drawing in and keeping a plainly specified audience, with the ultimate objective of driving successful customer action.

But with a lot material being produced and shared every day, it is very important to stay updated on the latest trends and best practices in material marketing to keep pace.

To help you do simply that, here are 30 content marketing statistics I think you need to know:

Material Marketing Use

How many services are leveraging material marketing, and how are they preparing to discover success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their general marketing technique.
  2. 91% of marketing pros surveyed by Semrush accomplished success with their content marketing in 2021.
  3. A B2B Material Marketing Research Study performed by CMI discovered 40% of B2B marketers have actually a documented content marketing method; 33% have a method, but it’s not documented, and 27% have no strategy whatsoever.
  4. Half of all online marketers say they outsource some content marketing.
  5. The pandemic increased material usage by 207%.

Material Marketing Strategy

What strategies are content marketers utilizing or finding to be most effective?

  1. 83% of online marketers think it’s more effective to create higher quality material less frequently.
  2. In a 2022 Statista Research Study of marketers worldwide, 62% of respondents stated they thought it was very important to be “always on” for their clients, whereas 23% believed content-led interactions were most effective for customized targeting purposes.

Kinds of Content

Content marketing was synonymous with publishing blog sites, however the web and content have evolved into audio, video, interactive, and meta formats.

Here are a couple of statistics on how the different kinds of content are trending and carrying out.

  1. The leading 3 types of material being developed by marketing groups in 2022 included videos, blogs, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading 2 content types that B2C marketers used in the last 12 months. Their usage of long-form posts increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient type of social networks content.
  4. 40.8% of marketers said initial graphics (infographics, illustrations) assisted them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to buy video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) draws in 21% less traffic and 75% less backlinks than articles of average length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than static content, with buyers spending an average of 8.5 minutes seeing static content products and 13 minutes on interactive material products. (Source: Mediafly)

Content Distribution

It is not simply adequate to create and release content.

For a content strategy to be successful, it should include dispersing content by means of the channels frequented by a service’s target market.

  1. Buy Facebook Verification Badge was the top distribution channel for B2C marketers in the past 12 months and the channel that drove the very best outcomes. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing organic social media circulation channel.
  3. 80% of B2B online marketers who utilize paid circulation usage paid social networks marketing (Source: CMI)

Content Usage

As soon as content reaches an audience, it’s important to understand how an audience consumes the content or takes action as a result.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase decisions said they relied more on practical material like case research studies and visual material, such as webinars, to assist their purchasing choices and mentioning a greater focus on the trustworthiness of the source.
  2. Buyers are willing to spend no greater than 5 minutes evaluating most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the average reader invests 37 seconds reading a blog site.
  4. 65% of respondents to DemandGen’s survey said they give more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Content Marketing Performance

Among the primary factors content marketing has actually taken off is its capability to be determined, enhanced, and connected to a roi.

  1. B2C online marketers reported to CMI the leading 3 objectives content marketing helps them to achieve are creating brand name awareness, building trust, and educating their target audience.
  2. Material marketing generates three times as numerous leads as standard outgoing marketing however costs 62% less (Source: CMI).
  3. 56% of online marketers who utilize blogging state it’s a reliable strategy, and 10% say it creates the best ROI (return on investment). (Source: Hubspot blog research)
  4. Over 60% of marketers determine the success of their material marketing strategy through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget changes and the willingness to buy particular marketing techniques are great signs of how popular and reliable these strategies are at a macro level.

The following statistics definitely appear to indicate marketers have purchased into the worth of content.

  1. 61% of B2C online marketers in CMI’s 2021 research study said their 2022 content marketing spending plan would surpass their 2021 spending plan.
  2. 22% of B2B online marketers stated they spent 50% or more of their total marketing budget on material marketing. Moreover, 43% saw their content marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All forms of marketing included obstacles connected to time, resources, know-how, and competition. Recognizing and attending to these challenges head-on with well-thought-out techniques is the best method to conquer them and realize success.

  1. Leading challenges included “drawing in quality leads with our content” (41%), “producing enough traffic and promoting our content” (39%), “creating content that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Changes to SEO/search algorithms (64%), modifications to social media algorithms (53%), and information management/analytics (48%) are among the leading issues for B2C marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled devices due to digital fatigue (Source: EY Survey)

Time To Get Going

As you can clearly see and perhaps have already realized, material marketing can be a highly efficient and cost-effective way to create leads, build brand awareness and drive sales.

Those going to put in the work of developing a documented material technique and performing it by producing, dispersing, and enhancing high-value, appropriate customer-centric content can reap significant organization rewards.

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Featured Image: Deemak Daksina/SMM Panel