Meet Irina Novoselsky, SMM Panel’s new CEO

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Today we’re delighted to reveal Irina Novoselsky as Chief Executive Officer and member of the board at SMM Panel. We asked her to share her thoughts on why she’s signed up with the team:

When the war broke out in my birth country of Ukraine in 2015, like everyone, I was glued to social platforms for real-time updates, absorbing the stories and pictures of the people impacted. That minute in time underscored for me how crucial social has become to how we live, work and comprehend the world.

As social has actually progressed into a continuous engine of online culture and connectivity over the past ten years, it has also end up being a vital method for companies to not just reach their clients but to engage with their consumers in two-way conversations where relationships are forged. It has to do with individuals, culture, connection, and storytelling. That’s the heart of social networks and its power; it assists individuals and organizations connect and assist each other, brings awareness where it’s required, and motivates people to gain from each other, share stories and celebrate wins.

When the opportunity to speak to SMM Panel about the CEO function presented itself, I was thrilled. Social media management is a mainly untapped and growing $28 billion international market chance, and SMM Panel is critical in helping consumers inform their stories and get in touch with others, all while providing meaningful insights to the very individuals it links. Modification in this market is constant, which is, in part, what drew me here. I flourish in change. This inflection point in SMM Panel’s journey is one I’ve seen before and offers me the opportunity to apply my transformational experience to continue to unlock worth and development for customers in this currently growing service. What delights me the most is the possibility of working with the team at SMM Panel to deliver what our consumers require to drive their companies forward.

We have an amazing opportunity to assist numerous thousands of organizations harness the power of social networks to make their companies effective, and I’m thrilled to belong to the SMM Panel group. The group is an effective concept, and I have seen what the power of working together can achieve. It’s an extraordinary honor to join this culture that is soaked in addition, function, and a customer-first focus. Together we will compose SMM Panel’s next chapter.

Read the main press release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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